Generally speaking, it is important for your business to rank higher than your competition. This couldn’t be more true than with online search results. Accomplishing this means you need an optimized website design that gets your pages ranking high on a Search Engine Result Page (SERP). So what’s your SERP?
Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages. If your website is not appearing on this first page you may want to think about improving your online presence.
Some Key Factors for Improved Ranking:
- Search Engine Optimization – SEO is the overlying process that affects your website’s online visibility through a search engine’s results page (SERP).
- Key Words – These targeted words help to define the search parameters that an end user will enter to find your website.
- Content Changes – A static site is a dead site. It is important to consistently make changes to your website so that search engines recognize it as being live and up-to-date.
- Links – Linking your internal pages is good but linking to external pages (other companies or sites) will vastly improve your ranking. But make sure the sites you are linking to are also providing a link back to your site for greatest success.
Seeing the Bigger Picture
While optimizing your website is critical in increasing your ranking on a SERP, there are many additional factors that weigh in. Social media, blogs, newsletters/articles, and even comments can help to add value to your page presence. A holistic and integrated approach to all of your online assets is the best approach. Each aspect should work in conjunction with others and send your carefully tailored message to your clients and prospects. Remember, without a clear message, your increased ranking will not be maximized to provide the ideal leads for your business.
Without a plan and proper guidance, your SERP will be hurt.
Let Compass Consulting help you out-rank your competition, drive more traffic to your website, and more revenue to your business.
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